https://www.jessicatredota.com/education daily 0.75 2024-09-19 https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1589926549156-SEU2QXZXS6GPZ3L7SRKU/IMG_0687.jpg education - MESSAGE DESIGN II In this course I was taught the basic principles of creating an effective message campaign to be consistent with an organization’s mission and goals. This course is based around a real university-wide campaign, the Rethink Campaign, implemented by our class. Its mission was to inspire peer driven conversations about the risks of misusing prescription stimulants. Our class was broken into various teams: Research, Message Development, Event Planning, and Public Relations and Promotion. I was a part of the Public Relations and Promotion group, where I connected our team with campus facilities, neighboring restaurants, and other university organizations to promote our events and disseminate our messages. https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1589928937699-39ENOI5NNOOMUNM6J6HD/hippie+sun+2-01+copy+2.png education - VISUAL COMMUNICATION This course taught me industry-standard tools for graphic design along with the key theories of visual communication and typography. The course revolved around a semester long project where we chose an organization to rebrand. We were taught to follow the five step design process, and utilized knowledge of research, message design, graphic design, and analysis from previous courses in order to redesign the organization’s website and logo. The overarching theme was to remain clear, consistent, and to always keep the target audience and brand image at the front line. I chose to redesign Miley Cyrus’s Happy Hippie Foundation, and below you can find my final design proposal. The proposal goes over my research, design, mock ups, and a preview of the website. https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1589941570439-8YNP0IYL9SOD6BW3HNMS/Tredota_SocialJusticePosterRevision_ART121SPO2020-01.jpg education https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1589942919797-KTJK80A374YVX6P7N1W6/Tredota_ChicagoLangaugeData-01.png education https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1589942955815-1CH987PV892Q5PO4LP4F/Tredota_CultureJammingRevision_ART121SPO2020.jpg education https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1589943935763-MSA7WWOJQQ6RCW37WJ5A/Tredota_RusalkaNarrative.png education https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1589945060028-CRGVN1ABPUTVA9SC14AP/Dorothy+Vaughan+Trading+Card.png education https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1589945324017-A4VAIF82EH2LHSAU3ECK/TredotaHistoryRewrite.png education https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1589947367384-3YRW90M8R4NOE0EZ3NBD/TredotaCartoonIdol.png education https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1599451539159-SJPQMKIOTJG578JLMA3J/Untitled_Artwork.jpg education https://www.jessicatredota.com/about daily 0.75 2024-09-19 https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1599446034246-1P3ZMG4RO2IS8F1IS1BY/jessicatredota2.jpg about https://www.jessicatredota.com/home daily 1.0 2024-12-31 https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/26352064-cbc2-4478-a7dc-62235c0b3ac7/gradient+.png home - WHO AM I? I am a Content Creator with Dentsu Creative, who collaborates with a talented team of strategists and creatives to develop and produce dynamic, social-first content for our clients. I help develop and bring our clients' brand identities to life on social, and craft compelling content that resonates with their audiences. I specialize in visual storytelling, content creation, organic and paid social marketing, email marketing, community management, and brand development. Outside of work, I’m passionate about fashion, fitness, and music. I draw inspiration from the vibrant aesthetics of 70s disco, 80s/90s pop-punk rock, and early 2000s hip hop & pop. In my free time, I enjoy yoga, exploring the outdoors, attending concerts, curating Spotify playlists, discovering local food spots, traveling, and expressing myself through personal style. https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1646627724257-BYZP1FGVIHSMLK8NV3P4/Screen+Shot+2022-03-06+at+10.33.46+PM.png home https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1646628522457-G7R3E8CMZGCU3GMRGQ9X/KUURE+.jpeg home https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1647132101499-0312R9NN0ATEC2LF1IVJ/pi+phi.jpeg home https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/3674fbeb-1fde-46db-a9b5-66ce331f0165/Social+Media+Logo+2+%281%29.png home https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/6bfaf177-9007-4a7e-8009-0dce0fc65145/Logo+1.PNG home https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/8856c538-afbc-4b00-bf16-3a03a5c96799/ajenda+pr+logo.jpg home https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/be6880a3-0750-4fd7-8b91-9045135dc826/Dentsu+Creative+logo.jpeg home https://www.jessicatredota.com/creative daily 0.75 2024-09-05 https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1599456353411-IGM3D6OWATK7HJAN23RH/tredota+street+purse.jpg CREATIVE https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1599456435975-16DUMUM3ZKU6IU2HU1NY/tredota+fish+eye.jpg CREATIVE https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1599456484014-0FRFUAO06TMJJ4F8MOUN/tredota+street.JPG CREATIVE https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1599456512862-96Q9644VXVL7JICVY39M/tredota+alley2.JPG CREATIVE https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1599456541867-C8L7ILOQOXR66CF9BU0J/tredota+alley.jpeg CREATIVE https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1599456560739-JUZNKSITU7SPJUA14S43/tredota+2000.jpg CREATIVE https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1599586437331-ZNJZZJNANI9E4XN6GFV4/spicy+mamas+album+cover+3.jpg CREATIVE https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1599586520626-4L9NTT5ECQJQ1S9MJ2F5/tredota+cowgirl+6.JPG CREATIVE https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1599586546268-IGBMV49SWCSLPEYORKSH/tredota+cowgirl+4.jpeg CREATIVE https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1599586565057-2LBQDAUEO2S1EUGWND7D/tredota+cowgirl+2.jpeg CREATIVE https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1599586586714-MAAIZITQ2RA2NDTDJGL8/tredota+euphoria.jpeg CREATIVE https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1599586599020-HGYBMZAZS5V9FKLNZOQT/tredota+cowgirl+5.jpeg CREATIVE https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1599586644223-HU0NNR7ZQSAO4LOGH5I2/shannon.jpg CREATIVE https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1599586662532-NO2CIY7KAZJPQ7GFW6T7/tredota-cowgirl.jpeg CREATIVE https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1599586684650-7Z2A8YLY3M3GPK23ITRG/tredot+cowgirl+6.jpg CREATIVE https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1599586702794-TFC0XNDGHWG2GB5TXOGX/tredota+cowgirl+3.jpeg CREATIVE https://www.jessicatredota.com/contact daily 0.75 2024-09-19 https://www.jessicatredota.com/experience daily 0.75 2024-12-31 https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/b46096a3-a8a9-4920-abed-cab88d9875bb/Logo+1.PNG experience - GLORIA JEAN’S COFFEES USA Marketing Specialist MARCH 2024 - DECEMBER 2024 Led the development of seasonal product campaigns, aligning them with promotional calendars to maximize market impact, drive sales, and capitalize on key opportunities. Spearheaded creative ideation and execution for seasonal product campaign collateral, managing photoshoots to ensure alignment with brand vision and market trends. Analyzed post-campaign performance and monthly analytics across digital channels and internal POS systems, providing actionable insights on month-over-month and year-over-year KPIs to inform future strategies. Executed organic and paid social marketing strategies, driving a 600% increase in social engagement and 2.6% growth in followers over a 10-month period through targeted content and campaigns. Implemented email marketing campaigns to enhance consumer engagement, improve conversion rates, and foster brand loyalty, supporting product launches and in-store/e-commerce activations. Developed and executed paid advertising strategies, crafting compelling ad copy, providing creative direction for assets, and ensuring ad campaigns delivered maximum ROI and brand exposure. Conducted area market research to support successful store openings, boosting local brand visibility through tailored print and digital advertisements. Curated and distributed weekly newsletters to franchise partners, enhancing collaboration, disseminating critical updates, and ensuring operational alignment across 43 U.S. locations. https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/93727178-e3ca-48da-8fe9-ca53f4ba20d2/Social+Media+Logo+2+%281%29.png experience - TURTLE WAX Social Marketing Specialist JUNE 2022 - MARCH 2024 Managed community engagement across all brand-owned social media platforms, responding to consumer inquiries and building relationships with key channels, resulting in an average growth of 2K followers per month. Developed and executed the brand's social content calendar, producing unique, trend-driven short-form video content for TikTok, Instagram, YouTube, and Facebook to drive engagement and brand consistency. Led the social creative development process, collaborating with internal teams (Creative, R&D, Legal) and external partners (agencies, influencers) to ensure seamless campaign execution and brand alignment. Spearheaded the integration of TikTok into the global social media strategy, transitioning from static content to a short-form video-first approach; resulting in an increased engagement rate of 18%. Analyzed digital consumer and trade conversations, leveraging media and PR insights to inform actionable strategies for improving consumer engagement and brand visibility. Researched and tracked marketing and social trends weekly to identify new opportunities, ensuring the brand stayed relevant and up-to-date with evolving digital strategies for sustained growth. Revised and created new global brand guidelines for international distributors, including Social Media, Influencer Marketing, and Short-Form Content Guidelines, ensuring consistency across all markets. Managed the brand ambassador program, growing the community by 325% within 12 months and increasing YoY ROI by 538%, through targeted strategies and relationship building. Collaborated on influencer marketing campaigns, identifying new partners, maintaining strong relationships, and ensuring content quality through rigorous review and feedback. https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1646627724257-BYZP1FGVIHSMLK8NV3P4/Screen+Shot+2022-03-06+at+10.33.46+PM.png experience - shopAKIRA Social Marketing Assistant JUNE 2021 - JUNE 2022 Owned and managed the TikTok channel, creating industry-specific and trend driven content, fostering community engagement, and increasing the channel’s growth rate by 50% over a 12 month period. Conducted weekly research on social and pop culture trends, ensuring content relevance and quality control, resulting in an average weekly growth of 3K+ followers. Developed and produced high-impact video content for TikTok and Instagram, driving over 3M views and enhancing brand visibility. Led social media live stream production, strategizing on concepts and boosting viewer engagement by 15% and online sales through interactive content. Implemented targeted social marketing strategies, which increased the brand’s engagement rate, follower count, and e-commerce revenue by 40%. Assisted in the end-to-end execution of marketing events, ensuring smooth logistics and a positive experience for all guests. Collaborated on the creative concept for a Times Square billboard campaign, contributing to a high-profile, impactful brand advertisement. https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1646627724257-BYZP1FGVIHSMLK8NV3P4/Screen+Shot+2022-03-06+at+10.33.46+PM.png experience - shopAKIRA E-COMMERCE COPYWRITER DECEMBER 2020 - JUNE 2022 Crafted high-impact, branded copy to optimize customer conversion, producing 120 product descriptions weekly with a focus on clarity, engagement, and brand voice. Incorporated SEO best practices in product copy and metadata, targeting key customer segments and driving increased site traffic and revenue. Authored engaging blog content for the AKIRA website, covering fashion trends, styling tips, and product promotions to enhance customer engagement and brand awareness. Analyzed product performance data on a weekly basis, identifying top-performing and underperforming products to refine content strategy and optimize sales. https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1647132101499-0312R9NN0ATEC2LF1IVJ/pi+phi.jpeg experience - PI BETA PHI VP OF COMMUNICATION - CA OMICRON JANUARY 2019 - DECEMBER 2019 Developed and executed promotional messaging for events across all social platforms, increasing online engagement and driving higher event attendance through member participation. Managed internal and external communications, enhancing the chapter’s reputation and fostering strong relationships with the university and other campus organizations. Established the chapter’s first cohesive brand identity, strengthening Pi Beta Phi’s presence on campus and contributing to improved member satisfaction and chapter unity. Oversaw media planning and content strategy across all social platforms, ensuring a consistent and engaging online presence that aligned with the chapter’s goals. Authored quarterly submissions to The Arrow magazine, showcasing the chapter’s accomplishments and elevating the organization’s visibility within the broader Pi Beta Phi community. Promoted member engagement and satisfaction by curating programming and social media content that highlighted chapter activities, opportunities, and member achievements. https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/1646628522457-G7R3E8CMZGCU3GMRGQ9X/KUURE+.jpeg experience - KUURE MARKETING INTERN JANUARY 2020 - SEPTEMBER 2020 Contributed to the development of a cohesive brand identity for a startup, aligning all platforms and marketing materials for a visually appealing and goal-driven presence. Boosted Instagram following by 50% within the first 3 months. Developed and executed content marketing strategies, learned SEO techniques that increased website traffic and sales by 15%. Collaborated on innovative marketing solutions, exceeding revenue and social media growth targets by 20%, and driving the company’s overall business success. Gained influencer prospecting experience by identifying and securing partnerships with influencers, building relationships, and collaborating on campaigns with brand partners. https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/8d3ef802-95aa-4b75-8639-16932285ac1a/ajenda+pr+logo.jpg experience - AJENDA PR PUBLIC RELATIONS INTERN FEBRUARY 2019 - MAY 2019 Managed social media channels (Instagram, Facebook, Twitter) for two restaurant clients, driving a 3% increase in follower growth through the creation of strategic promotional content and engagement tactics. Secured press coverage for clients across three media outlets by researching industry trends and crafting targeted media pitches, enhancing client visibility and developing strong media relations skills. Conducted weekly market research to identify emerging trends and refine marketing strategies, resulting in a 10% increase in client engagement across social platforms. https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/fc7ca52f-d666-42fe-9b58-dffe3938bfa4/Crazy+hair+day+at+HQ+Join+the+team+through+our+link+in+bio%21+shopAKIRA+%282%29.gif experience https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/57762ca3-9f42-4f75-962e-5c6d199e401d/I+want+it.+I+got+it.+SEARCH-+LIFE+OF+THE+PARTY+shopAKIRA.gif experience https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/e26f9946-8681-4993-aab1-f048a916c463/Instagram+vs+reality+shopAKIRA+%281%29.gif experience https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/c4696caa-924f-49d1-986a-89703ad0807b/Which+girl+group+are+you+shopAKIRA+%281%29.gif experience https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/d507b35f-9aa5-4d87-ac26-c80f3aad1fac/Snapinsta.app_video_AQNLHYSnz-pu-0Px7UpYNoDmoyLDg5hpORmCcUFVfLDyhOdMmuo68foh0bn1pldH-bxq5E6u2q6L3s369cs9zj3DDTdxXWxLNfQPJz4.gif experience https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/eb0b7f5c-e4d5-43be-b7d6-e33891e99e7c/Snapinsta.app_video_AQMBTv3eR0eiZW5sR73o80N3pVaKUygQwn4aB1J_QkIo8bvhjJIv2gfmmiJDF0GRdAUpISRx5lIOxbrlSrQgP3CM950ySginohZpI08.gif experience https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/86de3cc6-311b-4190-baca-cf815d3698d1/Snapinsta.app_video_AQN16Lb49SQQZXUTwN8nDCXysrhcXsZXR-aTHs1ECeCDlnDuOr0v843No02Zp4JLhgq-oVE4IQKO71v9dbws1PJme0P0M0fZc3HnRhI.gif experience https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/8cbe3640-0dae-477c-b056-693c68a20d32/Snapinsta.app_video_AQOv0BL6jf14IfF_6Lzdozu4XgcCud5iNEZXWfrPrM-WSt0tTv_5MYlUiVmgcJX2zYUQFcNXh_VjWajQrYXoOBpHSn0TVy-oJqiW57U+%281%29.gif experience https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/ba39f5d6-43dc-4beb-a852-dc803b4055f9/Snapinsta.app_video_AQOQ6r0h6Tt9E_qoIyD9j_ITuFCDBDlcm8buU3NcOLXrlTFvq_hl24vYQvf_pl8pR2-W_Q-_t1xWq8W9BvsdjK-FFIeliDDjnBgWba4+%281%29.gif experience https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/ca28cc2f-bdbb-4444-af0b-f030d4d90610/Snapinsta.app_video_AQPUrEjfLN9xJJ0sIRd0Pg5n5qiUVHFAjNjNOEs8B-TU-V9zYGpMUmCbKFlyVu8CCZuP_g_DEQGDl_cV6w-Sd6sgHmWnn71P_FNBGm4+%281%29.gif experience https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/f1203243-461c-4334-83cc-6701c6af2637/Screen+Shot+2024-12-30+at+12.25.22+PM.png experience https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/c6a7e916-ba67-4a77-a285-336bdc29e637/Screen+Shot+2024-12-30+at+12.25.34+PM.png experience https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/8209caa4-a71b-42af-9e44-298e48a97526/Screen+Shot+2024-12-30+at+12.25.48+PM.png experience https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/199683c1-ac61-4b3b-b313-3b59d6cf39ab/Screen+Shot+2024-12-31+at+10.39.41+AM.png experience https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/570829c0-a6bf-4785-9b70-bf3712ed0f95/Screen+Shot+2024-12-31+at+10.40.04+AM.png experience https://images.squarespace-cdn.com/content/v1/5ec394fd69a2bb07a36707e0/e6722a21-1cc3-422e-b788-5499429a2ea0/Screen+Shot+2024-12-31+at+10.41.45+AM.jpg experience